EC Endorses DVB-H for Single Mobile TV Market

The European Commission decided to add DVB-H (Digital Video Broadcasting Handheld standard (DVB-H) to the EU List of Standards, which serves as a basis for encouraging the harmonized provision of telecommunications across the EU.

The addition of DVB-H is a step towards establishing a Single Market for Mobile TV in Europe that will enable all EU citizens to watch TV on the move, the Commission said in a press release. Mobile TV could reach a market of up to EUR 20 billion by 2011, reaching some 500 million customers worldwide, according to the Commission’s estimate.

An EU-wide adoption of DVB-H will provide operators/industry with the necessary market scale to launch mass Mobile TV services across the EU. A European common standard will also benefit consumers, who will be able to watch TV on their own phones or mobile devices at any time, anywhere across Europe.

After publication of the Commission decision in the EU List of Standards in the EU’s Official Journal, Member States will be required to encourage the use of DVB-H. The support to the DVB family of standards is also an important signal given to third countries that are about to take a decision on the technology for digital and mobile broadcasting, using DVB-T, DVB-H and DVB-SH.

DVB-H is already the most widely used standard for Mobile TV in the EU and is currently between trials and commercial launch in 16 countries. Commercial DVB-H services are already available in Italy, with further launches expected later this year notably in Finland, Austria, France, Switzerland and Spain.

The EC’s choice for DVB-H will give the standard a strong advantage over rival standards, such as Qualcomm’s MediaFLO and DMB, which is favored by Chinese and South Korean manufacturers.

Source: Europa.eu

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